Analysing a Music Video

I have chosen to analyse Coldplay's son called 'Fix You'. Cold play are an alternative rock band, they have been a band since 1996. the music video 'Fix You' was directed by Sophie Muller who has previously worked with the band.

The music Video for 'Fix You' is a combination of a narrative and a performance based video. The section of the video when the main singer is walking down the road is the narrative part of the video, and the part where he runs onto the stage with the rest of his band is the performance part of the music video. I have chosen to analyse this music video because i like the idea of the walking down the road and the tracking shot following the artist. This is something that i hope to incorporate into my music video.

'Lights will guide you home' this is one of Goodwin's theories being that there is a relationship between the lyrics and the visuals. The lyrics combined with the shot from behind the artist following some lights (lamp post) helps to illustrate and amplify the lyric that is being sung by the artist. Also the next part of the music video is the artist running to his band. 'Lights will guide you home' these lights he is following is taking him home, home to him is on stage in front of a crowd with his band.

Half way through the song, the artist stops singing and then a guitar solo starts and the music starts to get louder. This is a good example of Goodwin's theories that there is a relationship between the music and the visuals. This change in music combined with the artist running and the quick cuts, shows the change in pace of the music. This is before the performance part of the music video, this is a way of the directer creating more excitement in the music video.

Throughout the whole of the music video there is close ups of all 4 of the different artist that make up the band Coldplay. The band music is trying to be sold as the music and not as a gimmick compared to other bands who play up to an image where as cold play are all about the music so they don't need to have any sort of gimmick to make them stand out from the crowd.

Overall, Coldplay are such a well known band that they don't need to do an amazing video to impress their audience. Their audience likes them simply because of their music and Coldplay, play up to this by doing a simple and stripped back video, nothing fancy just them performing to them its all about the music.