Advert Analysis : Olly Murs

As part of my A2 media course I have to create an advert as a source of promotion for the artist that I am creating. In order to build successful knowledge on how to create a good promotional advert I am going to analyse what is put into adverts of artist that are similar to the artist I am going to create. This one is to advertise the release of Olly Murs single called 'heart skips a beat'

The picture used in this advert is used to incite the audience for Olly Murs. Olly Murs target audience is teenage females. This image of Olly Murs is mysterious and soldering. This is good because young teenage girls like mysterious and soldering males; this is a good way of keeping Olly Murs’ target audience involved.

Also the use of the arrow in the advert, direct s the audience’s attention back to Olly Murs. This shows the audience of Olly Murs how important he is in the making of the music.

The autography looking writing by ‘Rizzle kicks’ is a way that the advert makes the audience feel more special to Olly Murs and Rizzle Kicks. This is done as the autograph would make the audience feel as though the advert is for them and them alone. This is a good way of Olly Murs making his fans feel special and needed.